The all-new standard 3rd row seating in the Genesis GV80 means more room for imagination. So instead of focusing on the driver, we turned our attention to the passengers and the space that makes every seat an opportunity for wonder.

From there, we expanded the visual language across social, carrying that same vibrancy and sense of play into a series of assets that highlight the GV80’s standout features through an imaginative, expressive lens.

Agency: Innocean
Art Direction: Morgan Hubler
Copywriting: Steven Townsend
Creative Direction: John Kritch | Cary Ruby
Social Creative Direction: Erica Henderson | Marcella Coad
Executive Creative Director: Brandon Mugar
Directors (TVC): Julien & Quentin
Director (Social): Sam Cannon
Photography: Marty Robertson